In life,
career and business you have to develop skills in using the hallowed strategy
of piggybacking so that you can reach your objectives. This note explores the
examples of piggybacking and what you need to use it effectively.
Defining
piggybacking is very simple: judicious use of someone else or something else to
make a gain without damaging the other. To put it bluntly it is to ride on
somebody’s back without hurting him or her. When you do this and the result is
gain for you and loss for the person who carried you on his back, then it is
not piggybacking but deemed as abusing of privileges.
Examples of
piggybacking galore in personal life as well as career or business life. A key
example in personal piggybacking is to use another person’s credential in
gaining favours such as obtaining credit card or entrance to prestigious clubs.
Day to day examples include getting your friend or neighbour to recommend you
to a person in government or authority to get some approval. In sum using
others’ connection for non-harmful purposes is very common.
In career
piggybacking occurs when a fairly weak performer is attached to a department
headed by a high performing boss. Under his feathers the weakling gets salary
rises and career growth where the performance is assessed as that of a team. Secondly, using the boss as piggyback, a
below average worker can get plums and rewards for being loyal subordinate.
Today
piggyback marketing is in the vogue. Whether you are in high-end or mid-road or
discount product lines you can use either of the two proven strategies of
piggybacking. One is to open a store in a supermarket or mall for your product
in close proximity of famous store that sells same product, a branded one to
foot. This attracts huge traffic of likely buyers who wish the same product in
affordable price. Another strategy is for you to scout for a branded product
store that sells items somewhat related to your own product. For example, you are selling cufflinks and
accessories. You can open a specialty store within the branded product store
that sells shirt and men’s clothing but not accessories.
Before
embarking on piggybacking you would better do a personality analysis of
yourself. This investigation would find out whether you can do piggybacking
effectively and ethically too. This is called
as cosmic analysis of your body, mind and spirit. You may have talents and lot
of tricks in your sleeves but if your body, mind and spirit are not in sync then
you will be found out as an abuser of privileges or worst a big cheat.
Keep talking!
Muthu
Ashraff
Cosmic Adviser
Mobile: +94 777 265677
E-mail: cosmicgems@gmail.com
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