Enough details are available in fashion literature about attributes, skills and education of fashion designers. However, there is hardly anything written about personal branding. Simple definition of personal branding is packaging your unique personal features into a consolidated brand. This branding then turns out to be a valuable asset in your repertoire. An article of cosmic jewellery functions as one of the key assets. Read for details:
A fashion designer must have remarkable personality traits and image projection features. When these are combined there emerges a highly impressionable personality that goes with a successful designer. One of the key personality feature for a fashion designer is that she must have sense of intuition that lends itself into high degree of creativity leading towards excellent visualization, finally reduced into paper as design and drawing of trendy clothing. Let us assume you have this combination in you. But, how do you broadcast to the world that you have this unique feature.
This is where personal branding comes in. Let us assume that you are going for an important meet with a potential buyer for a bulk order. You take along with you several of your products, all are results of your creative work. The buyer shuffles through your creations and look at you. Of course, you are wearing one of your own creations as garments. Still there is nothing in you to project your image as a fashionista. Where you fail is that you could attract attention but unable to sustain it to gain a big order.
Now change the scene. In addition to your creations, you are also wearing a cosmic jewellery with a unique design specially made for you. That is the game changer. The potential customer is highly impressed by your cosmic jewellery suitably set with gleaming cosmic gems. He talks about you cosmic jewellery and shows keen enthusiasm to try out the garments spread over the table. The buyer is confident that you have something great to offer in terms of creative clothes. Why this change? It is because the article of cosmic jewellery you wear as pendant, bracelet or ring sends out steady flow of cosmics and make an impact on the customer who feels, for good reasons, that there is something exclusive about you. First impression counts, surely.
Keep me posted!
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