A business logo is more than a symbol; it speaks the language of business, so to say. The whole canvass of business policy and practice is summed up in a business logo. A business and its logo remain one and the same. A business is known by its logo; correspondingly a logo signifies the business. This duality is the key function of a business logo. To carry out this function a logo must be well crafted. There are six tips for designing a better business logo:
1. Keep it Simple, but not stupid: All of you know about the KISS principle: keep it simple and stupid. As regards to business logo you have to do a bit of tweaking; follow the first commandment to the letter, yet keep the stupid part out. A simple logo means a lot for you. The adage goes: brevity is better part of valour. When a logo is brief in terms of simplicity it garners more attention and better response. Complex and complicated logos generally fall on the wayside because they neither get attention nor any response afterwards. However, I caution you that simplicity does not mean that it is devoid of any colour or credence. Inside your simple logo, there must be story woven about your business, its vision and mission
2. Dazzle viewers first, allow them to think later: I learnt this from “Shock & Awe “theory stroked by former President George Bush that failed to win him the war, nonetheless this can work wonders in business. A logo must make great first impression on the viewers. Place them on the cusp of a journey towards your business logo; grab their attention and make them bedazzled by the logo; thereafter take them to the higher level in making them think that the logo is just part of their lifestyle. This is how Coca-Cola was built
3. Convey the message: At first brush, logo looks like a symbol, form, or lines and letters; it is more than that. A business logo essentially communicates the mission and vision of the business; put it in other words, it functions as a medium. Now that you got a medium it is time for you to develop the message to go across your audience. Firstly, you must chalk out a theme and then you should calibrate it to suit the message you intend to broadcast, thereafter you need to embed the message within the business logo. Look at the Apple logo. Apple is the name of computer and symbolises a health food or may be the forbidden apple; after taking a mouthful the apple sans the part squirrelled away is presented as a message. The computer works better even after it is being battered, provided that if it is an apple
4. Flesh out the structure: Indeed, substance matters in developing business logo; equally important is the style in which it is delivered. Substance and style are in the works of a better business logo. Substance was discussed as the message; style is anchored on the way it is presented. Tone, texture, fonts, and colours are all the paraphernalia added into a logo to flesh it out; these give weight, emphasis and nuance to your message. It can be peremptory like IBM or stylistic like Nike
5. Make it memorable: You have dazzled the viewer and then conveyed the chosen message in a winning style. Still there is something missing; that is whether the viewer would remember it now and recall it later. To imprint the logo on your viewer, you have to win both their hearts and minds. The logo must appeal to their sentiments opening the gate valve of their emotions, attachment and liking towards a business logo. Assuming viewers are rational and thinking persons, it must also get copied into their brain; the brain waves heave up and down letting your business logo to float; at any given moment when the memory is tinkled or the viewers see your logo somewhere the brain waves respond at prompt positively
6. Sprinkle cosmic resonance: Finally, a logo must have cosmics flowing within. A better business logo delves deep into the cosmic reservoir and sprinkle out cosmic energy to swell the ground with goodwill, positive feelings and emotional attachment. In turn these get transposed in the minds of viewers as sense of appreciation and feelings of attachment towards your business logo.
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