Most businesses in United States and Europe are not doing the right thing right compared to their Chinese counterparts. Let us see where these businesses are heading to:
1. Do the Wrong thing Wrong: Thousands of businesses mainly in the small business sector in United States and Europe are getting into corner by doing wrong things in wrong manner. Examples galore. Let me give three areas of disaster:
1.1 In Finance businesses have ramped up debt equity leverage into un-sustainable zone; at very high interest rate to foot. During recession businesses cannot service the debt and about 75 % of them are in some stage of receivership
1.2 In – house management of operating cost is in shambles, causing break-even point to go up. As sales starts to dip a business is unable to cope up with the current cost level
1.3 Meeting delivery schedule has become a haranguing experience. Most small businesses cannot stick to the order schedules and are facing the un-palatable situation of losing buyers
2. Do the Wrong thing Right: This trend is catching up in several businesses in the North Atlantic region. These businesses are doing the wrong thing; but there is a saving grace: they do it in right manner. Shifting production location is one of the key pointers. For various reasons these businesses have shifted major part of their operations outside the region and have gone into countries like Turkey. On the one hand they have deprived their nationals employment opportunities, and on the other they have chosen well as Turkey is now being added to BRIC list of fast developing industrial giants
3. Do the Right thing Wrong: This is somewhat better than the above two modalities; we find many small businesses tend to do the right thing albeit in wrong manner. Consequently the expected results are disappointing. Good example is the investment made in undertaking ingenuous research in the fields of bio-technology and food processing. But before the businesses could put these into operationalization and garner new business opportunities, the research methodology or process gets leaked into hands of industrialists far away from North Atlantic region. The beneficiaries on the other side employ the methodology/process and mass produce products even at cheap prices. All the fuss about copyright, patents and WTO regulations just disappears like smithereens
4. Do the Right thing Right: At present, I see businesses in BRIC countries get well-versed in doing the right thing right. No wonder the tip of balance is slanting in their favour. A good example is how business houses in these countries are churning out consumer items in cheap prices and slowly edging upwards to the manufacture of capital goods as well. These businesses evaluate not only their economic assets but understand and use their cosmic energy in order to raise their operational level up. Surely, cosmics have given them that extra push that made today’s China a giant in industry and commerce. Unless businesses in United States and Europe are alive to this situation North Atlantic region would fast become an importers’ heaven.
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