Monday 19 November 2012

Why Gem Recommendations Fail?

It is true that there are complaints about gem recommendations not giving the desired results. In order to analyse the situation and trace the causes of such failure we have to look at all sides of the story. User and fabricator of gem & jewellery are the main parties responsible for the state of affairs. In few occasions the person who recommended would have missed couple of steps while doing his assignment. Here are few of the causes highlighted in my investigations:

1. Most users of gem & jewellery buy without any independent advice as regards to the suitability of such items to their personal characteristics. They not only fail to drive benefits, but also run the chance of losing their money

2. Quite a number of wearers resort to too many advisers and tend to wear many gems that are conflicting to one another. I have personally seen a business man wearing rings in all his eight fingers prompting me to make a light-hearted remark that he has at-least shown some mercy to his thumbs

3. Some users wear gems & jewellery in wrong places; for example, if a particular gem must be worn as a bracelet then there is no purpose of using it in a necklace

4. Clarity, cut and carat weight are not only matters that give value to a gem but are equally important in enhancing aesthetics and cosmics to a user

5. Gems are set in rings, pendants, necklaces and other holders. These holders are made from metals. Users must understand that metals have different vibrations. Each gem must be matched with a metal which in turn must be matched with the user. Any mismatch is counter-productive

6. Fabricators or jewellers are intent on selling pieces of jewellery rather than looking at the interest of the buyers. Most jewellers do not go beyond basics of the look and feel of the jewellery and try to un-load pieces that do not match the person or his needs. To some extent, they do few adjustments here and there regarding customer care when jewellery pieces are custom made. Nevertheless their overall concern is to make a quick buck and move on to another customer

7. Advisers on the other hand do not give clear instructions as regards to the selection of gem in all its dimensions and the metal that goes with it. Just recommending the main metal and leave the rest to the jewellery manufacturer defeats the purpose of such recommendations. Main metal and the alloy metals play important roles, really.

8. Additionally, advisers must dwell upon giving clear instructions to the user as to how best he can drive the desired benefits. Ordinarily, such instructions cover any rituals that must precede before use and care and maintenance of the gem & jewellery throughout.

Muthu Ashraff

Business Adviser

Mobile: +94 777 265677

E-mail: cosmicgems@gmail.com

Web: http://www.cosmicgemslanka.com

Blog: http://cosmicgemslanka.com/blog/

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