Many readers are confused regarding the titling of concept documents. There are three such documents: concept statement, concept note and concept paper. Each differs in terms of definition, length and the purposes intended. Using statement, note and paper interchangeably defeat the purpose.
Concept Statement
What it is?
It is a quick glance document defined as a brief verbal and/or graphical presentation made by one party to another in order to obtain approval or decision over the matter raised in such statement. Concept statement does not ordinarily exceed three pages.
What is used for?
1. Charting a course of action in business management
2. Arguing why customers be given better business terms
3. Alluding distinct advantages of doing business with collaborators
4. Clarifying purposes of a sales & promotion campaign to an Ad agency
Concept Note
What it is?
A concept note is defined as “a brief outline of a proposed research matter, submitted to management for their approval”. As regards to length, concept note ranges 3 to 6 pages excluding cover pages and/or annexures
What is used for?
1. Laying out an un-biased, objective document for the management in order to obtain approval to undertake business research
2. Stating major highlights of a proposed research project to research organizations that call for it as a preliminary document to be appraised before considering a detailed research proposal
Concept Paper
What it is?
Concept paper is defined as “a summary of information relating to a subject matter under discussion, presented in logical sequence explaining the underlying concepts and how these are inter-linked”. As an all-purpose document concept paper can be brief and precise or elaborate and in-depth, depending on the subject matter explained therein. Hence, ordinarily it runs 6 to 15 pages in length
What is used for?
It is a multi-task document that can be utilized for every conceivable business needs where a proposal needs to be prepared and presented.
Muthu Ashraff
Business Adviser
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E-mail : cosmicgems@gmail.com
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