Cosmicgems: How to Restore Business Confidence?

Monday, 5 March 2012

How to Restore Business Confidence?

Business confidence reflects the combined idea of the consumers and producers at a given time. Sometimes referred to as business sentiments it could move upward, downward or remain same. Generally we trace sentiments from one point of time to another. A positive upward spiral of business confidence with seasonal correction is always welcome. When business sentiments dip in downward spiral it is a definite cause for worry to business. Let me give you a step-by-step guide how to restore business confidence during such an eventuality:

1. Survey: Firstly, you survey confidence of the economy follow with an assessment of your industry and then finish with what you feel about your own business. Sentiments in economy may be down; your industry confidence may be mutes; still you may feel that your business can weather the storm

2. Bring Pressure: Talk to your industry association and urge them to take necessary steps in industry wide and coerce them to take up the matter with the government to do appropriate policy measures such as effecting tax cuts, enhancing public spending, adjusting interest rate mechanism and relaxing credit regulations

3. Do Internal Self-test: A review of business policies currently in force is the starting point for the internal self- examination. Business policy is all pervading term covering operations, marketing, human resource management etc. While doing this self-test you must see whether you need a structural change internally or just make few cosmetic changes. A complete revamp of a product is a structural change; giving a bit of face-lift in packaging is a cosmetic one.

4. Get External Feedback: Ask your customers. Your customer feedback tells you more about your business than what you already know. You can do a sit-in chat with your main customers who have reduced purchases and a telephone survey with others who have dropped out or buy marginally

5. Readying New Blue-print: Once you have completed both internal and external appraisal you can make a comprehensive survival kit to stay afloat during the do0wnward spiral of business sentiments and then to shore-up confidence levels higher. In this process you have to do touch-up on cost-cutting, hiring employees, investing and finally marketing

6. Review Cost-Cutting: Faced with a scenario of falling sentiments business gives a knee jerk reaction by cutting cost across the board. Most pronounced cut-back is seen in the operational area. You know cutting cost is a two way knife; it can reduce losses and at the same time it shuns business growth. You should use a selective cost cutting if at all one is needed

7. Hiring more than Firing: I know a company which is 180 years old that recruited maintenance staff during high tide of recession. While others were laced with anxiety started firing employees, the company showed glint of steel. Before long the company reaped its dividends with loyal staff and a fat profit. Undoubtedly, the company beat the downing sentiments with bold measures.

8. Invest more: Never think any depression is a prolonged affair. If you stand and wait for good times you will lose the opportunity to break-out. Throw that going in goosestep with your colleagues in the industry. Develop a good grasp of the ground and start investing selectively in operational assets that could turn the corner in quick time.

9. Do Re-marketing: Take measures to set your marketing in sprite. Re-define the customer base, expand where necessary and constrain where needed. Your new look product might have undergone a revamp or facelift as the case may be. By the look of it you know your product is a winner even in the difficult times

10. Network: Nothing works without network. Engage in full time business networking. Meet up industry colleagues, customers, supply creditors, press, and advertisement guys and add spice to the mix by getting your staff to personal promotion of your product and business

11. Bring in Cosmics: Finally, understand and evaluate your own cosmics. Your sentiments, feelings, your ideas are all shaped and influenced by cosmics that reside within you, perhaps un-known to you. Sooner rather than later you will realize the power of cosmics in restoring your own confidence. In turn, you would have contributed your mite in restoring business confidence in the country, really.