How to Improve Your Cash-Flow?

As a business person your main concentration is focused on improving your business and improving your cash-flow. There are so many blogs on the subject of cash-flow. Let me be different and give you a functional model on how to improve your cash-flow.

In a business there are three major functions: Sales, Operations and Purchases. Let us do reverse engineering and start with the sales function, meander our way through operations and arrive at the purchases.

Sales

1. Look at your sales model; you have cash sales which is now becoming something rare due to recession. In cash-sales you raise invoice, receive cash and deliver goods and that is all over. As a matter of prudence, you should give incentives to your customers who pay by cash. Customers would give currency, bank cheque or credit card. If the sales are on credit card it is the same process but the merchant who services your credit card takes out a portion of your sales income. You should negotiate with your merchant better terms for you. Whatever the form cash-sales help improving your cash-flow tremendously

2. A credit sale is a different ball game; you part with the goods but the payment is received after a lag of time. Here you have to control the following areas to improve your cash-flow:

2.1 Never overtrade with a single customer; broaden your customer base

2.2 Do not stick to uniform credit terms; be flexible in extending period of credit depending on the customers and situations

2.3 As you deliver goods see the bill/invoice is also delivered; for large amount insist on acknowledgement

2.4 Segment your customers into: fast payers, prompt payers, slow payers and non-payers. Always offer rewards to those who pay well before the due date or promptly on due date. As regards to the slow payers send them reminders at-least couple of weeks before due-date and keep on chasing after the due date. You should not deal with the non-payers except in getting your money back

Operations

Operational expenses can take two forms: internal and external; internal relates to payment of salaries, wages etc. while external covers areas such as utility and other bought-in services. Follow the guidelines to ensure healthy relationship with staff and expense creditors:

1. Pay employee salary and wages on the dot

2. Pay external bills only on the due date; never pay before it falls due

3. Get whatever discount you can have on prompt payment of the external expense bills

Purchases

Like in sales purchase is a critical area where your money is tied down. Ensure the following in improving your cash-flow:

1. Plan your purchase function very well; time of purchase and level of purchase should correspond to smooth functioning of your production/process department. Over-stocking is as bad as non-availability of input goods as and when required. Institute good inventory management system and ensure that no waste, theft or leakages take place

2. Negotiate best terms of your purchases in price, delivery and related matters

3. Monitor payables so that you are never behind payment

4. And you must make payment only on the date due or just prior to the due date in case of holidays etc..

Cosmics

In addition to the above three major functions, cosmics should also be taken into considerations. The above three are mechanical and business like functions. Cosmics, on the other hand, work internally and outside the realm of mechanics. You must make your office bathing in cosmic energy. There are several measures that you can take to harness cosmic power; one easy way is that you can keep gems & crystals to get that extra zing. Some of the gems & crystal recommended include: Garnets in several hues: chiefly red, orange, yellow, pink and violet; green coloured Aventurine, Calcite and Tourmaline.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

Why You Need a Business Partner?

 

Of late, partnership form of business has become vogue in several countries. Partnerships are being formed straddling into several economic sectors including trade, industry and agriculture. Let us find out why you need a business partner now whereas you have been going solo for all these years.

Firstly, let me define what partnership is: A partnership is basically an arrangement between two or more persons who will act together in furthering their mutual interest in any trade or venture or business with a view to share profit or loss. A cardinal principle in partnership is that every partner is bound by the mutual interest which is sacrosanct. We call this as common interest. Therefore, it behoves partners to show interest in a partnership and avoid any conflict of interest. However, there is no reason to expect that every partner will have the same level of interest. Some partners take active part while there are instances where you see a non-active sleeping partner.

You need a partner for your business due to the following reasons:

1. Capital: In majority cases partnership is formed because one person alone cannot contribute the entire capital requirements of a business. Lack of capital is a perennial problem impacting initiation and growth of businesses. Even though we see sole proprietors abound in many sectors their scale of operations is fairly limited. Their growth opportunities are stunted. Therefore, it is better to bring in partners who can contribute additional capital requirements

2. Fixed Assets: There are instances where you require a property in the form of land or building for the conduct of a business. Instead of blocking your money you can co-opt the owner of such land or building as a partner in the business. Sometimes you may require a particular plant & machinery. Here again without resorting to bank loan or leasing you can persuade the owner to be partner in your business

3. Knowledge: Another reason for formation of business partnership is specific knowledge required by a business that is lacking there. In this regard let me submit to you two issues: One is that we are today in what we call as knowledge based economy. The other is that entrepreneurship is not necessarily knowledge based. You are an entrepreneur. If a particular knowledge base is vital necessity in your business then either you can resort to hire it or bring in the guy who has such knowledge as your partner. In highly competitive areas such as technology it is better to form partnership rather than opt for hiring

4. Skills: Yet another reason for bringing a business partner is skillset. You are running a business on government tenders and you are often confronted with your inability to liaise with government officials. You are too pre-occupied with the nitty – gritty of the operations and have not developed the liaison angle. Sincerely, you do not like to hang around with scheming officials. In this case you are well advised to get a guy or gal, the latter the better, to liaise with those who work behind the panelled tables in government departments

5. Connections: This is one of the smart reasons to take in that new partner who has wide contacts in the sector where you do your business. Contacts not only give you real business they can also give you what we call as business leads, that is, hints of potential business elsewhere in the sector

6. Companionship: A behavioural reason forming partnership is the need for companionship with another person for the sake of having someone else in a business. In some cases companionship turns out to be too vital that, business collapses without one. Companionship canopies contribution in areas such as business advisory, lightening business load, helping out in legal and administrative matters or simply just to be around. Some businessmen prefer an elderly person while some like to have a fair lady around

7. Cosmics: As you know cosmics are aspects residing within you shaping and influencing your business though these are un-seen and un-noticed by you. If your business demands cosmics that you do not possess it is better for you to get someone else who has this cosmic energy. For example in service and entertainment industry, you need a partner who has the charisma and can captivate hearts and minds of your customers by his mere presence.

 

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

How to Allocate Your Business Profit?

 

You are delighted to see that your business has made substantial profit at the end of the financial year. At this moment you face a problem. How to allocate business profit into competing wants? I am listing below the theory of three parts allocation:

In history and human thought kings, philosophers, prophets and enlightened tradesmen were using the number 3 as the number for trade and wealth. Even Hindu cosmologists considered the planet Jupiter as wealth giver and assigned it with number 3. Following their steps I am sketching for your benefit a three part business profit allocation method:

Allocate one-third of Profit within a Business

Business must grow from year to year. As each year passes you see the level of operations is rising. This entails additional capital requirements from you. There are two types of capital requirements. One is for purchase of new fixed assets or re-furbishing of the existing ones. This is called as capital expenditure. The other is additional investments in inventory and receivables which is popularly known as working capital. Both capital expenditure and working capital are combined together to enhance the capacity of the business to produce goods and/or services in an effective way.

Allocate one-third of Profit outside the Business

An age old adage obliges you not to keep all your eggs in one basket. It is true that your business is growing and needs more cash to grow faster. But it does not mean that you should put all your money in a single enterprise. Any novice knows that, it is better to bet on more than one horse in a race. In modern day risk analysis the fundamental theory is to spread the risk. So be wise. Park your one – third of profit in a different area. Maybe you can place it in bank, share market, gold or other investments. In some cases you may open a subsidiary to your main business and invest it there.

Allocate one-third of Business Profit to You

In the rush you have forgotten about you, your family and the society out there. As an owner of the business you need compensation. This we call as drawings in the case of sole proprietor and partnership and dividends in the case of limited liability companies. You have to live and run a household and attend to the upkeep of your family. More than that, you have to contribute some part of your income as charity to the society at large. Therefore, it is duty cast upon you to allocate one-third of business profit to you as owner.

Cosmic Balance

If you follow this scheme of allocation, you are in cosmic balance. There is a triangle formed: one is your business, other is your savings/investment and next is your own self. By following this three part allocation of business profit you will be able to get your cosmics working for you in perfect harmony. As you know cosmics are aspects residing in you and influence you and your business throughout.

 

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

How to Choose the Right Business?

 

Two third of the adult population of the world feel they should be in some sort of business. Undoubtedly, business seems to be the most alluring prospect for most if not all of them. The question facing them, however, is how to choose the right one. I am listing below in point form ten parameters on the subject of how to choose the right business:

1. Love: Unless you are really in love with a particular type of business never get into it. You must love it with so much passion such that, the business turns out to be an obsession for you. For example, if you really love gaming then casino is a better choice

2. Interest: There is a fundamental difference between love and interest; love may be blind but interest is always rational. An interest gets you rewards, financial or otherwise. For Example, you did geography in your college and very much interested in that subject. You can choose wide range of businesses from maps production to producing films on wild life. Just look at the National Geographic Magazine

3. Strengths: You have to choose a business that optimizes your strengths; assume you have a tendency to judge people and feel at home in talking to them and/or working with them. The business of head hunting would suit you fine

4. Skills: You know skills are manifest forms of strengths and could be applied in a situation. Let us assume that you have mathematical skills along with problem solving flare and being computer savvy you can easily start a software house

5. Personality: Personality is a great arbiter in choosing right business. You are an extrovert personal; never fails to wear that broad smile on your lips; always attentive on the whims and fancies of others. In your case running a stall in a supermarket is an excellent proposition

6. Lifestyle: This aspect varies a lot from person to person. Assume you are an outgoing person; has a flair for fashions; typically a ladies man. So for you anything between fashions to perfumery would work well

7. Family Background: Over generations families develop what we call as genetics. These include manners, behaviour, predilection and choice of vocations etc. If your family background is in growing vineyards and being conservative with a healthy respect for traditions then it is better for you to start a vintage liquor business

8. Networking: People who have countless contacts and have the ability to befriend many more are good in networking. If you fit this bill, then get a business in advertising or distributorship of consumer items

9. E-Factors:

Education:  A business that you choose should uplift your educational qualifications. Furthermore, you should do something commensurate your status. Never go infra-dig and start sundry businesses that spoil your name and status. Good example is an MBA should never choose a Xeroxing shop

Experience:  Always optimize your experience in case you have worked somewhere before you thought of going it alone. If you have worked as a journalist, it is easy for you to select magazine publishing

Exposure:      A combination of education and experience applied in a given situation is known as exposure. You can have exposure to people, matters, or specific agendas. If you are exposed to areas of high level negotiations in political or diplomatic field you should find a consultancy on crisis / conflict management

10. C-Factors:

Capital:       Business requires a whale of a lot of money. Always select business that can run at-least for the first year with low level of capital contributed by you alone

Cash-Flow:  Unless the expected cash-flow from business is sufficient to meet your personal expenses never get there

Cosmics:       Finally cosmics make you the successful businessman in a particular field or sector. Cosmics are aspects residing within you shaping and influencing your business though these are un-seen and un-noticed by you. If your cosmics dictate that you should open a jewellery business do not get into a business that sells shoes.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

Ten Steps in Getting into a Business

 

Congratulations. So you want to get into a business to become a successful person. Right you are. And you said you want to know how to set about. Here are ten steps you can follow in getting into a business:

 

1. Understand the equation - Market & You: You cannot exist without a market; neither the market can survive without people like you. Both the market and businesspersons like you are entwined in making economic goods and services. You produce the goods or services the market wants and at the same time you consume raw materials and labour provided by the market in processing and finally sending the finished goods out of your factory gates. On one hand you are a producer and on the other hand you are a consumer or user. This relationship can be further analysed; next five steps relate to the market and the last four steps relate to you as a business person

2. Find the Market: Now that you understand the equation “Market & You”, find out what is the type of business you want to get in. In other words you must zoom in on a particular industry or sector. There are several sectors and even more sub-sectors. Let us assume you want to get into technology and narrow down to electronic chips and further narrow down to the production of a chipset for mobile phones. Now you can do the research to find out the annual demand of the product industry wide, country wide and state wide. You can also research the ways and means of providing a chip that is durable, affordable and of superior quality

3. Check Market need and how you can satisfy it: In your research you found that there is a huge need for a chip that has multi software functionality. You also feel that you can produce one that has this functionality

4. Look at the competition: You have got a product; it is time for you to look at your main competitors. Some of them may be multi-nationals or regional heavy weights. There may be still room for your product. Certain manufacturers would not like to tie up with big timers but with specific part suppliers whom they consider as captive groups. You can get few of them lined up as prospective buyers

5. Assess Market Potential: No point putting all your efforts in turning out a product if the market potential is doubtful; if the quantum demanded is below the break-even point; if the product demand is seasonal; if the product cannot be co-opted into wider use. Attractive market potential gives you a big fillip so that you can fashion your own product

6. Morph a Unique Product: Your product must have what they call in the industry a signature. A novel product that has unique features so that the buyers feel that they have got the best bargain in purchasing your products

7. Evaluate Your Capacity: Up to now it is all about the market; here comes you as a business person. First question you have to ask yourself is whether “Do I have the capacity”. Your capacity can be manifold: technical, managerial, operational, financial etc. You must not only produce the best quality product but be able to get the delivery going un-interrupted

8. Mark it as Your Obsession: Forgive me for using the word obsession. I could have used words such as inspiration, ambition etc. I am deliberately writing about your obsession because that is what you need. You must do your business as if you are possessed buy a spirit and go pell-mell in getting ahead in your product and business. For you nothing matters other than the product you are making and the business you are running

9. Write & Review Your Plan: Put your thoughts in writing; make a plan of the market, the need, your product, your operations, finance, marketing and host of other items. Write your business plan is well. Review it a number of times. Reflect. Discuss with your family and friends. Get advice. Do you feel something missing?

10. Know Your Cosmics: In most cases the missing link is your understanding of your cosmics. Everything looks good in black and white. But what is your gut feeling? Do you think you can make it? Perhaps the best way to check is to understand and evaluate your cosmics so that you can employ cosmics to your own advantages. You know, that, cosmics are aspects residing within you shaping and influencing your business throughout.

Wish you the best,

 

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

What is Your Business?

Very often you are serenaded with questions such as what do you do for a living? Are you working? What is your Job? Nobody asks you the question what is your Business even though you are engaged in some form of business already. It is because the society as a whole is so workaholic that it expects every other guy to work for somebody. It is time both you and society change track.

Basically, business relates to what you do as independent business, profession or vocation which you own fully or partly. An independent business is what you do on your own as sole proprietor or in partnership with others where you are the managing partner or by forming a limited liability company where you hold major/controlling shares and run the company as chief executive officer.

In corollary you can engage in an independent profession owning fully or partly. In accounting profession you see a solo practitioner as well as accounting partnership. Vocations such as carpentry can also be conducted by single person or in partnership or by way of a limited liability company. Whatever the form or structure a business demands a lot of discipline not seen in doing a job under someone. Some key characteristics of being in business are described below:

1. In business you are constantly on the move or busy in your office handling various issues, questions or problems or placed in un-comfortable situations

2. You are expected to make the right decision at the right time.

3. You have no peace of mind

4. Your work is often carried to your home in the evening after the doors of business are closed for the day

5. Your commitment to your business is total and over-rides your responsibility to your family

6. There is no specific working hours

7. You are a proud owner of an entity that provides distinct economic service to the society and country

8. You have a higher discretionary income compared to the guys who are working 8 hours a day

9. Successful business life does not depend on your just being lucky; but lot of hard and smart work and proper direction you take on your own wisdom or as counselled by a neutral adviser

10. Finally, your cosmics have given you an opportunity as a business person whereas many of your colleagues and fellow graduates are languishing somewhere working for others and eternally blaming everything except them. You know, that, cosmics are aspects residing within you shaping and influencing your business throughout.

Next time someone asks you questions other than what is your business take pride and tell them bluntly that you are “CEO of the Business you own”.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

In Business, Turnover is Vanity Profit is Sanity

 

Turnover relates to net sales of a business, whereas profit is the bottom line of a business. Many businesses go wrong when they over-drive on turnover at the expense of profit. So the maxim: Turnover is Vanity and Profit is Sanity. Let me explain how this situation comes about.

Firstly, let me define the terms turnover and profit:

Turnover: In any business sales less sales commission and trade discount is treated as turnover. This figure is generally shown for a complete financial year of 12 months. In mid-way of a financial year this figure is shown as turnover to date or turnover up to such a month. Turnover is the first and primary figure one should look at

Profit: In a business profit is shown in two different ways:

Gross Profit: Turnover less Cost of Sales equals Gross Profit sometimes referred to as Gross Margin. Gross profit is often shown as a percentage of the turnover

Net Profit: Gross Profit less Operating and Financial Cost equals Net Profit, sometimes referred to as Bottom Line or Net Margin. Net Profit is often shown as a percentage of the turnover. In this blog profit means Net Profit

Turnover is Vanity: A business must ensure that turnover grows from year to year. The basic parameter is that it should make sizable gross profit from its operations. It has to cover the cost of sales by a wide margin so that it can absorb operating cost as well as financial cost and return an attractive net profit. When a business goes on over-drive and increases the turnover but at the same time decreases the gross profit percentage, the situation is bad. To support the increase in turnover the business would offer extended credit terms. For example if normal credit terms offered are for 60 days, the business is inclined to double the offer to 120 days. Moreover, to support increase in turnover the business would hold more inventory than it used to be. Both developments mean more money is tied up resulting in increase of financial cost. But there are exceptions. In a business where the goods sold are of low value, it is necessary to have large turnover to ensure a safe bottom line. Caveat: Do not have vanity in jacking up turnover at un-manageable level.

Profit is Sanity: Whatever the level of turnover, it is the bottom line that matters. A business must manage its level of turnover keeping a sharp eye on the percentage of both gross profit and net profit. There are instances where you get high gross profit percentage but it does not lead to a high net profit percentage. In this case either operating cost or financial cost or both spiral up sponging all the profit of a business. From another point of view let us assume a business where the goods sold are of high value. Here, it is necessary to have reasonable turnover to ensure an attractive bottom line. Sanity prevails in a business that constantly monitors the turnover level as well as receivables & inventory level as against the cost of credit. Needless to say, healthy bottom line makes a business vibrant and indicates solvency in the short term. Furthermore, it impacts positively on the growth momentum of the business.

Choosing the Right Mix: How much shall be the turnover and how much profit could be made out of this turnover is purely a business budgeting exercise. But in most cases despite all these admonishing of “turnover is vanity and profit is sanity” businesses do get the mix wrong. Three reasons cause this problem:

1. The planning and budgeting department has not done its job well

2. Owners / directors are just crazy or egoistic or megalomaniacs

3. Cosmic balance is lackadaisical; cosmics are aspects that are beyond facts & figures but still influence the conduct of a business; cosmics reside in every individual and by extension in every business. A business that understands its cosmics can choose the right mix of turnover and profit to enhance its survival in both short and long terms.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

Seven Reasons why Business Fails

 

Business fails due to several reasons. Many of you might have some experience, somewhere in your life, in going through the mill when faced with a business failure. Let me re-visit and re-hap seven reasons of business failure:

1. Not doing the maths right

Business is all about numbers; you buy or manufacture a good in monetary terms; you hold it in inventory in the interregnum which costs you monetary figures; then you sell the goods for cash or credit; if it is cash money flows in straight away; if it is credit the period of such credit costs you bank interest which you have to pay. Everywhere you turn you see numbers. Beginning from the planning stage to the final implementation of your business plan you are slapped with numbers. Errors could creep somewhere in the value line. Perhaps you got it wrong at the time of purchase or bungled with a customer who turned out to be a bad debtor. In summary if you do not concentrate on facts and figures your business is vulnerable to failure.

2. The Big Picture is lost

Business is worried about survival in the short term entailing in constant fire fighting in the marketing and production departments. Marketer wants to cut price in a short term deal with a new buyer; production department grumbles because lowering price means either lowering quality or reduction of manufacturing profit. Then the existing buyers come to know and they too demand price revision. In the long terms there is chaos and the business starts to flounder.

3. No reverse engineering in the Value Chain

If you see your income statements, prominent and first figure is Sales or Turnover. Fantastic. But when you start the internal value chain you start with the production. You manufacture or stock the goods first and then find out how to sell these. In this case the value chain goes from production to marketing. When the value chain begins from marketing and then comes to production it is known as reverse engineering. While doing your annual budget you must first ask the questions what the market demand is and how it will work out for you. From this point you must run on reverse gear and find out how you should make your production satisfies this particular market scenario.

4. Not focusing on Core Business

In every business there is an area known as core business. A tobacco company has core business in the form of cultivating, processing and making cigars or cigarettes or tobacco for pipes. When such a company sees there is opportunity for inter-cropping tobacco with other vegetation well and good, it must go ahead. What happens is after sometime the other vegetation demands more time, resources and management attention. It is a classic Pareto rule. Twenty per cent of the production takes eighty per cent of the management time. Finally the core tobacco cultivation suffers resulting in a business failure.

5. Relationship is in shambles

Most cases business fails because it did not handle the human relation within the business properly or customer relationship outside the business properly or both. Today there is immense value placed on the relationship angle. A good relationship model should cover the stakeholder concept. Business stakeholders include: owners/directors, staff, customers, creditors, government, and society at large. Owners/directors should conform to standards and ethics and give proper directions to staff and make human resource pool happy and contended. Satisfied staff performs duties well, resulting in: Retention of customer loyalty; Retention of human resource pool; Improvement in profitability & growth of companies; Contribution of taxes and revenue to government; Involvement of the society at large. When this does not happen the relationship is in shambles and a business fails.

6. Cash-flow is the king, but he is dethroned

There is no doubt cash-flow is the one that keeps everybody going: owners, staff, creditors and debtors, government and society. Constant monitoring and progress chasing keeps the cash-flow intact. It is like oiling a machine to be in good state of repair. If you do not oil the machine breaks down one day. Cash-flow must be a continuous entity. Productions can take a short-break in between shifts; sales can take a holiday. No interruption in Cash-flow, never. Business fails because it dethrones the cash-flow and allows it to trickle and dries out finally.

7. Cosmics are not helping

All the above reasons are mundane; there is something beyond the realm of this sphere. Even after doing everything right still a business fails; no mundane reasons can be ascribed. This is where cosmics enter the picture. Cosmics are aspects residing in every person and as an extension in every business. Some businesses are eternal, for example, Columbia Pictures even though it has changed hands. There is something in that; may be it is the picture of a woman in white and flowing dress holding torch in the right hand; or maybe the pyramidal six step platform on which she stands. Cosmics can arise in different ways. You have to understand cosmics and turn it to your advantages. If this does not happen then cosmics are not helping you. Then the business fails no matter what remedial steps you take to arrest the failure.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

Gems for Business Success

 

Gems & Crystals have excellent cosmic vibrations. If you choose the right gemstone or crystal and wear it throughout you can achieve alluring success in your business which you have been looking for all these years.

Depending on your cosmic colour you can choose your gems & crystals that enhance your cosmics. There are twelve cosmic colours. I have listed each of these colours and the names of gems & crystals going with this colour. Some of the gems & crystals appear in more than one place because these have different colour shades:

1. Red: Garnet (Pyrope) , Ruby, Sapphire, Spinel , Tourmaline (Rubellite)

2. Orange: Amber, Carnelian, Chalcedony, Topaz

3. Yellow: Beryl, Citrine, Garnet, Quartz, Sapphire, Topaz

4. Green: Aventurine, Calcite, Emerald, Garnet, Peridot, Tourmaline (Verdalite)

5. Se-Green: Aventurine, Jade, Moss Agate, Topaz

6. Turquoise: Amazonite, Apatite, Larimar, Turquoise

7. Sky-blue: Aquamarine, Lapis Lazuli, Spectrolite,

8. Blue: Azurite, Blue Sapphire, Opal, Tanzanite, Tourmaline (Indicolite)

9. Purple:

9.1 Pink: - Garnet ( Rhodolite), Kunzite, Rhodonite, Star Sapphire

9.2 Indigo :- Amethyst, Calcite, Spinel, Rose Quarts

10. Magenta: Alexandrite, Jasper

11. Violet: Garnet (Hessonite), Iolite

12. White: Diamond, Quartz (Rock Crystal), Moonstone, Pearl, Topaz, Zircon

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

What are your Business Assets?

 

Many of you are engaged in some form of business and employ quite some assets in generating revenue. Basically, you use solid assets and soft assets. There is another category of assets which you use but do not understand how these are functioning. These assets are known as “Cosmic Assets”. Let me explain solid assets, soft assets and cosmic assets:

Solid Assets

These are hard assets employed in a business and have several features such as tangibility, physical dimension, durability and reality. Land & buildings, plant & machinery, tools & equipment, inventory, vehicles, furniture & fittings are key assets under this category. Most of these have re-sale value. However, these assets are fairly illiquid in the sense that there is no ready or over the counter market.

Soft Assets

Softs assets are divided into four groups:

1. Financial Assets: In contrast to solid assets, financial assets do not convey any sense of durability or reality. Though there is tangibility of sort, soft assets can vary in terms of physical appearance. Currency or stock/bond certificate has physical appearance whereas balance in a bank has a notional appearance. As regards to liquidity, money and bank balances are very liquid while share/bond certificates could range between liquid to illiquid due to market conditions. Financial assets have realisable value

2. Intangible Assets: As soft assets intangibles do not have a ready price tag. Other than that these assets do have physical characteristics in the form of drawings, models etc. Intangibles of a business include: Technology, Patents, Brands, Logos, Names, Designs, and Copyrights. All these are now protected as Intellectual Property Rights (IPR). In order to make Intangibles soft assets you have to ascribe monetary value. This is done in two ways:

I. When a business is a going concern intangibles could be valued and shown in the financial statements of a business as an off-balance sheet item

II. When a business is sold it is gone concern and intangibles are valued and collectively called as goodwill

3. Human Pool: People employed in a business is an important soft asset. There is no doubt that they generate the cash-flow for the business

4. Customer Relationship: A business exists in an environment where people inside the business interacts with customers outside a business to generate sales and realise revenue. Hence, customer relationship is an important soft asset

Cosmic Assets

Cosmic assets are interwoven in a business. You neither recognise these cosmic assets nor understand how to harness their cosmic energy. The lucky business gets it right when the cosmic assets start functioning on their own. That is why 90% of businesses are not successful. If you understand and evaluate cosmics you can employ the cosmic assets to your own advantages.

Let me list below few forms in which cosmic assets are seen:

1. Steven bought a furniture business; first thing he did was to get rid of the wooden table the previous owner was using. Within few months the business crashed. Steven still does not know that the table brought the business

2. Business name of a jeweller has the letter “m” in a prominent manner; his business is thriving even during recession

3. The name and emblem of North Atlantic Treaty Organization (NATO) has cosmic power that last for several decades

4. Old and tested Cuticura soap and talcum powder are sold since 1865 relatively unchanged.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

How Business wields power?

 

If you are in a business you are already familiar with few instruments of power you are wielding to get ahead in your activities. This blog post serves as a primer on the types of power a business has and how such power is manifested.

There are five types of power: hard power, soft power, smart power, stealth power and cosmic power. Each type of power is explained below along with the modes through which such power is wielded.

Hard Power

Generally this type of power is exercised by a strong business entity or a business that perceives it to be a strong one over others in a particular industry. Hard power ranges between political to economic spectrums. The following are instruments used for making hard power felt across the board:

1. Price-cutting: Blanket instrument targeting several businesses in one go

2. Pressure Tactic: Selective instrument targeting a single weakling in a group

3. Follow Me: Patronising other businesses to toe the line

4. Threats: Real hard-ball penetrating into the nerves of competitors and instilling fear of failure

5. Sanctions: Hitting the bull-eye of a specific business where it hurts

Soft Power

This type of power is demoed by a business that is not necessarily strong but has certain advantages over its competitors. Soft power uses instruments within political to social spectrum. The following are methods used for making soft power felt across the board:

1. Business Policy: Use of social engineering and political gamesmanship to achieve business goals

2. Networking: Building contacts and alliances in civil society members such as government think tanks, Non-Governmental organizations, consumer societies and vested interests to achieve one-upmanship

3. Image building: Progressively building the image of “holier than thou” and “in moral high plain “ to achieve business goals

4. Media cover: Getting the media to defend the business in the first place ; hogging media and using trial by media to its own advantages

Smart Power

When you combine hard and soft power effectively you get smart power. Hence this type of power uses instruments ranging from political to economic to social spectrum. Smart power can be exercised by a strong business as well as a week one provided that the instruments used are selected to suit the situation in hand. Hence, smart power is limited by the situation rather than the instruments per se. In addition to instruments listed under hard power and soft power above, businesses use information or more precisely misinformation in exercising smart power.

Stealth Power

Business opts for stealth power when it is faced with a situation where hard power, soft power or smart power cannot be used effectively. Although stealth power uses instruments ranging in political, economic and social spectrum it does so via surprise and under cover of darkness. Here are some of the noted instruments of stealth power:

1. Bribery: Sop the Cerberus is time-tested method of getting through business objectives

2. Corruption: Putting opposing parties under obligation

3. Espionage: It is the Mossad motto: By way of Deception

4. Black-mailing: While arm twisting is hard power the same thing done in stealth is black mailing

5. Stage Setting: Getting competitors to walk into a trap and lose profits is a key stage setting method

Cosmic Power

Even though businesses have immense source of cosmic power they hardly use any of it. Cosmic power arises from internal strengths: Here are few examples of cosmic power:

1. Brands : Think of Microsoft

2. Presentation: Form of Coco-Cola bottle during the World War II

3. Logos: Swastika of Nazi Germany

4. Mottos: Apt statement impressing all: “In God we Trust” says the greenback

5. Mission & Vision statements: Careful wording makes a business noteworthy

6. Lifestyle: It is the name of the new successful business game in cosmics

7. Charisma: Business charisma is nothing personal nor is linked to the founders only. Waldorf Astoria hotel group has this in plenty.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

 

First Descending Lunar Node, October 2010

The Moon travels around the Earth; in doing so, she also intersects with the ecliptical path of the Sun. This intersection is known as Node. There are two types of lunar nodes: ascending and descending. Each node presents opportunities and sometimes threats to you.

During October we have two descending lunar nodes and one ascending lunar node. This blog post dovetails astronomy and cosmics in respect of the first descending lunar node taking place in October 2010 and gives you few tips for improving your life. For a general introduction of the lunar nodes please read the link on “Lunar Nodes April 2010”

First Descending Node, October 2010

Astronomy

Date: 1 October 2010

Time: UTC/GMT 02.42

Moon Age: 22.6 days

Lunation Cycle: Last Quarter

Constellation: Gemini

Star: The Moon comes in direct line of sight with star Mebsuta whose Arabic name is derived from “Al-Mabsutah” meaning “outstretched”. Astronomically known as Epsilon Geminorium, Mebsuta is a double star in the Gemini constellation. Located on the ecliptical plane, this star is often passed by the Moon. It is the fifth brightest star in the Gemini Constellation. Mebsuta is located on the right knee of the mortal and northern twin Castor. It is a fourth magnitude super giant giving out yellow rays; whereas its companion gives out orange hue.

Cosmics

During this descending node the Moon intersects the ecliptical path of the Sun precisely on the left calf muscle of Castor who is mortal and the northern twin. It signifies a time for cool and calculated moves. Choice in business and family are to be made rationally sans any emotion even though some of these decisions are unpalatable at the first sight.

Cosmic Advice

A check list of advice is appended below to help improving your life, under these circumstances:

1. It is time to change direction and subject your business life into objective scrutiny; time to plan new ventures or get into new partnership in career and business

2. In similar fashion, you have to make some hard choice regarding, home, spouse and children and plan your future

3. Those in the middle or higher rungs in companies have tendency to perform better in this season

4. In the home front it is time to bounce back into action; especially for those who have suffered depression, fatigue or emotional downswings

5. Industries such as Music and films, Leisure & tourism, Fashion & entertainment are poised to post good results

6. Domestically, sex and marriage issues that remained outstanding must be attended quickly without un-due postponement

7. As the ambience is cold and dry you must keep your house or office hot and moist

8. The colour choice can range between crimson red to sea blue for shirts and skirts; blue –red combination works in uplifting your cosmics

9. Take lot of care of your feet, knee downwards; special attention must be paid to your left foot; any injury would have lasting effects even though not fatal

10. Risks are shown in swimming and aqua sports; under-water swimming must be avoided

11. During your leisure, play flute or any other melodious instrument that uses wind; watch films that depict love and affection or arts, nature and history

12. Those that have criminal tendency must change their habits and lifestyle, lest they are caught by authorities and incarcerated.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

Saturn - Sun Conjunction 2010

 

The annual Saturn–Sun Conjunction takes place on the First of October this year. This celestial phenomenon has been subjected to study from time immemorial. The location of the event and the setting matters a lot in interpreting the conjunction. Let me give you few details of the annual rendezvous between Saturn and Sun in terms of astronomy and cosmics in order to help you improving your life.

Astronomy

1. A conjunction is an alignment of two or more celestial bodies in the sky, as viewed by us from Earth. It does not mean that the celestial bodies are physically close to each other in the sky. Every such conjunction is unique in that the facts regarding the celestial bodies, their relative position and respective settings differ from one conjunction to another. It gives rise to different cosmic interpretation as well.

2. Saturn – Sun conjunction 2010 takes place on Friday, 1 October at 00.18 (GMT/UTC). You have to trace your local time in reference to this. At this time the Saturn is located just above 2 degree north of the Sun and about 200 arc seconds east of the Sun. The respective positions of the two celestial bodies are given below:

Co-ordinates

Saturn

Right Ascension (Celestial Longitude) 12 hour 31 minutes 52 seconds

Declination (Celestial Latitude) South 1 degree 5 minutes 02 seconds

Sun

Right Ascension (Celestial Longitude) 12 hour 28 minutes 24 seconds

Declination (Celestial Latitude) South 3 degree 3 minutes 58 seconds

3. The conjunction lasts for about 30 hours as viewed from the Earth. Most importantly, the conjunction is in Virgo Constellation where Sun stays the longest period of 44 days in its year long ecliptical journey. Saturn entered Virgo constellation on September 2009 and would continue to stay there till early 2012. At the time of conjunction the planet Mercury is also located in Virgo constellation, whereas Mars and Venus have moved into Libra constellation. The Moon is located in Gemini constellation

4. From the location of the constellation, I traced two stars and one deep sky object as shown below:

Poorima: This brilliant star, astronomically referred to as “Gamma Virginis” is located North-east of the conjunction location. Poorima is a binary, with two stars orbiting each other and both having almost same magnitude around 3.4 in terms of brightness. Classified as a dwarf of F0 category Poorima is the second brightest star in the Virgo constellation. This white star is positioned on the waist of the Virgin prodding Al-Biruni, the celebrated astronomer to call it as a “turn” implying this star helps you to turn to better times from bad times or from evil paths to beneficial ways. For the ancient Romans, the position of Poorima in the waist of the Virgin led her being equated to the Roman Goddess of childbirth whom they called as Prorsa (head first) or Postversa (Feet first) signifying the two positions in which a woman gives birth to a child

Zaniah: Astronomically known as Eta Virginis, this star Zaniah is located North-west of the conjunction location. Zaniah also has another similar sounding name “Zannakh”. It has been variably described as blue-white or white or yellow coloured star as the star generates blue, white and yellow streaks of colour. A triple star system with two companions, Zaniah is classified under spectral class of “A2IV” as a sub-giant. Its visual brightness ranges at 3.85 magnitude and is about 130 times luminous than our Sun. This star Zaniah is very close to the celestial equator and in the ecliptical path of the Sun. Once again, the name of the star Zaniah in Arabic means an angle, which can be interpreted as a turning for better. Positioned on the left arm of the Virgin, the star Zaniah symbolizes amusement and enjoyment of life and its pleasures and said to herald good times

M 49 Galaxy: The massive ecliptical galaxy carrying the name M 49 (NGC 4472) is located just north of the conjunction location. Its distance of 60 million light years must be factored in when considering its visual brightness of just 8.4 magnitude. This galaxy has experienced supernovas.

Cosmics

Arising from the location and the setting the following interpretation in terms of cosmics are listed:

1. A time for renewal; springing back to action after bad times

2. New business ventures are in the offing; new partnerships are facilitated

3. For employed, raise in salary or position is envisaged; for self-employed both existing clients and new clients give more business

4. Associates and business partners show honesty and loyalty, whereas family members and spouses show lack of cooperation and perhaps infidelity

5. Financial woes dog big businesses and large companies; medium and small companies turn their corner in terms of sales volume and profits

6. Over all health and wellness suffer and those who are convalescing after surgery, trauma or serious illness must stake special care

7. Social life and interactions are better these days

8. Thos who have busy lifestyle must slow it during this phase, and those who are laggards must kick start their work

9. Broadly, sex and marriage issues are outstanding and must be attended quickly and quietly without keeping these on back burner.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

Autumn Equinox 2010

 

Autumn Equinox arrives on Thursday, September 23 chiming merry bells. Peace and prosperity prevails in many parts of the Globe; there cannot be a better time for business and economics. For you, it could be honey and milk should you try? Let me discuss Autumn Equinox in terms astronomy and cosmics to help you improving your life.

Astronomy

This year the Autumn Equinox takes place at 03.08 UTC/GMT on Thursday 23 September 2010. You have to trace your local time in reference to this.

The Sun

On this date the Sun touches the celestial equator at 12.00 in terms of Longitude and 00.00 in terms of Latitude, as it journeys from north to southward direction. Put it the other way, the Sun is on 12 hours in terms of Right Ascension (Celestial Longitude) and 00.00 degree in terms of Declination (Celestial Latitude). When the Sun reaches 00.00 latitude it is precisely over-head in equatorial countries. The Autumn Equinox has two aliases: Fall Equinox and September Equinox. The word equinox means equal day and night as most parts of the globe experience almost similar length of night and day time. Autumn is observed in the northern hemisphere while in the southern hemisphere it is Spring. The Autumn Equinox point is now in Virgo constellation. At this time, the Sun is in Virgo constellation along with planets Saturn, Mars and Venus in that order to the east of the Sun. Mercury, on the other hand is located west of the Sun in Leo constellation.

Saturn

Saturn, the coolest planets in the solar system waits patiently for a rendezvous with the Sun, tipped to take place on Friday, October 1. Saturn is located pretty close to the Sun at this time about 38 arc minute to the east of the Sun.

Star Zaniah

In between these two giants come in star Zaniah. Astronomically known as Eta Virginis, this star Zaniah is variably described as blue-white or white or yellow coloured star as the star generates blue, white and yellow streaks of colour. A triple star system with two companions, this star Zaniah is very close to the celestial equator and in the ecliptical path of the Sun. Immediately after the Autumn Equinox, the Sun is expected to whistle-by this star in late September. The name of the star Zaniah in Arabic means an angle, which can be interpreted as a turning for better. Positioned on the left arm of the Virgin, the star Zaniah symbolizes amusement and enjoyment of life and its pleasures and said to herald good omens for the mankind.

Perfect Alignment

I venture to show the perfect alignment of the Sun, Zaniah and Saturn at the time of the Autumn Equinox. Look at the Longitude figures for these celestial bodies below:

The Sun: 12 hour 00 minutes 00 seconds

Star Zaniah: 12 hour 19 minutes 54 seconds

Saturn: 12 hour 38 minutes 18 seconds

You will see that star Zaniah is almost in median distance between the Sun and Saturn.

The Moon

At this moment the Moon goes through the last vestige of the Twenty-sixth Lunar Mansion (Arabic: Al-Manzil Al-Qamar) of “Al-Fargh Al-Mukdim” which means “the first sprout” and deemed as fairly an un-auspicious mansion out of the 28 Lunar Mansions.

That said, I examined the location of the Moon at this juncture and found that it is inside the “Circlet of Fish Asterism” in the Pisces constellation. This asterism connects seven stars from the mouth of fish towards its neck. These stars are: Gamma, Beta, Theta, Iota, Lambda, Kappa and 19 Piscium, all of these located in the Pisces constellation. Hence, this location is deemed very auspicious.

Besides, the Moon comes in the line of sight with the star Omega Piscium, located east of the circlet. It is the “star of the spring” and christened as “Vernalis” in Latin. It is technically the last star in the Globe of 24 hours with the highest Right Ascension (RA) of 23 hours 59 minutes 50 seconds, just about 10 seconds to the Vernal Equilibrium of Zero point. Vernalis brings rejuvenation and lights up the theme of a new beginning.

Cosmics

Having analysed the position of the planets and stars, I sketch below positive and negative cosmics of the Autumn Equinox 2010, in order to help you in improving your life:

Positive Cosmics:

Enthusiasm that was hiding away from you comes back; new beginning a kind of rejuvenation holds you closely; in business you are planning and realizing goals; in career you are in for changes in job ambit; in studies a feeling of completion; family life is calmer and quieter now with mild and serious issues dividing the family being resolved or neutralized; entertainment and enjoyment are the two sides of the same coin; trip and outings followed by snoozing away your time in vast, open and pleasant spots; you do not forget the elders and the destitute though; lifestyle changes are for better; sharing and caring mind results in charity and bonhomie which in turn keeps you happy and contended

Negative Cosmics:

Bio-rhythm undergoes swinging changes; unbridled entertainment in sex and fun can be crucially debilitating; hyper-activity is observed in mind and body; blowing-up of emotions after incidence of hyper-enjoyment is tracked; keeping a lid over family disputes is a must; do not get over-enthusiastic and start to squander your money and time.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

Full Moon September 2010

 

You get a silver streak with the Full Moon of September 2010 which grants you the ability to focus on your objectives and the chance to achieve goals; it elevates you in business and social standing; gives you a welcome relief from stress and strain as regards to your family life. Let me explain the details of the September Full Moon in terms of astronomy and cosmics and offer you few tips in improving your life.

Astronomy

1. Full Moon: The Full Moon appears at 09.17 UTC/GMT on Thursday, 23 September 2010. You have to trace your local time in reference to this time.

2. Location: At this time the Moon is located at:

Right Ascension (Celestial Longitude) 23 hour 55 minutes 24 seconds

Declination (Celestial Latitude) North 4 degree 28 minutes 17 seconds

3. Constellation: Pisces

4. Illumination: 99.98 per centum

5. Apogee: This is the point where the Moon is farthest to the Earth in its revolution. The Moon reaches the apogee point two days earlier on Tuesday, 21 September at 08.03 UTC/GMT. At the time of full moon stage, the Moon is about 251,680 miles away from the earth; consequently the pulling power of the Moon has improved over the apogee position

6. Autumn Equinox: The Full Moon comes six hours after the Autumn Equinox taking place at 03.08 UTC/GMT

7. Surrounding Planet: Jupiter is located in Pisces constellation south of the Moon. In fact Jupiter is almost on the same Right Ascension (Celestial Longitude) at this moment at 23 hours 55 minutes and 40 seconds, but some 14 arc seconds to the east of the Moon. There is no conjunction as Jupiter is located more than 6 degrees south from the position of the Moon

8. Lunar Mansions: At the time of Full Moon, it has managed to brace through to the Twenty-seventh Lunar Mansion (Arabic: Al-Manzil Al-Qamar) of “Al-Fargh Al-Thani” which means “the second sprout”. This is one of the 28 lunar mansions and said to be very auspicious

9. Moon Location: At the time of full moon stage the Moon is located just below the knot tying the tail of the western fish in the Pisces constellation. I noticed the star Vernalis is north of the Moon and comes in direct line of sight.

10. Star: “Vernalis” means “Star of the spring” in Latin. Astronomically, Vernalis is called as Omega Piscium; the alphabet Omega is the last one in Greek alphabet and ranks 24. It is technically the last star in the Globe of 24 hours with the highest Right Ascension (RA) of 23 hours 59 minutes 50 seconds, just about 10 seconds to the Vernal Equilibrium of Zero point. Generally Vernalis figures during Vernal Equinox in March, when the Sun comes south of this star. This time it is Autumn Equinox, Lo and Behold we see the Moon is located below this magnificent star. Vernalis is a single, dwarf, sub-giant of yellowish – white hue with moderate brightness at 4.0 magnitude. It belongs to the spectral type of “F5IV “. Located some 106 light years away and with a surface temperature of 6,600 Kelvin it is about 20 times luminous as our Sun and about 1.75 of it size.

Cosmics

The combined effect of the Full Moon in the circumstances described above gives mainly positive and few negative cosmic results:

Positive Cosmics: Enthusiasm all round; ability to focus in achieving goals; feeling of elation within; elevation in position in career and business; easing of family stress and strain; partying and club-going are on the rise

Negative Cosmics: Dry and hot outside and dry & hot inside tends to develop hyper-activities in sex and fun; un- bridled enjoyment and entertainment leading to brawls and break-ups

Improving Your Life

The effect of the full Moon lasts generally for a fortnight till the next New Moon; I am giving few tips for improving your life till then:

Family

1. Reconcile with your family members if you had disagreements before; move fast to cement the pot-holes in your relationship that has dragged on for some time now

2. Diarise a date to visit elders and remember to buy presents for your children as if Christmas is round the corner

3. Belated though it is, you can go for a family outing

Business

1. Time to ask for a raise in salary or a promotion in your job

2. Zoom in, on the short term goals; let me ask you a question: Have you reached your targets in sales? If not go out and try

3. New customers or reviving old customers who have ceased to do business with you must be your priority now

Lifestyle

1. Have a nice time with colleagues; engage in sports and entertainment

2. Good time to date, propose or fix a time and date for marriage

3. Get bluer tinge in your clothing and attire; as regards to Gems & Crystals, I recommend Lapis Lazuli, Agate, Topaz or Azurite.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

By the River of Eridanus

 

Eridanus is a southern constellation; most of its stars are not visible to those who live in the northern hemisphere. But it does not stop us marvelling Eridanus, the celestial river whose origin is mired in mythology and whose down stream winding journey is full of cosmics significance. Let me give you a broad brush stroke of legend, astronomy and cosmics standing by the river of Eridanus.

Legend

1. Eridanus is an ancient constellation, one of the 48 constellations Ptolemy penned in his Almagest. The word Eridanus is from Greek “Eridanos” meaning a river. Greek legend has two versions for its origin:

Version one relates to the legend of Phaethon son of Helios prevailing on his father Sun god to let him handle the reign of chariot Helios rides. On concession by the Sun God, Phaethon, inexperience as he is, loses control of the seven immortal steeds and causes the chariot to veer off, setting the earth on fire. Zeus was smitten with this indiscretion and strikes Phaethon by a thunderbolt and hurls his flaming body into the river Padus, which is thereafter christened as Eridanus the celestial river

Version two relates to the legend where, Heliades kid sister of Phaethon, mourning the death of her brother weeps and tears falling from her eyes gather stream and transformed into Eridanus the celestial river

2. The Arabs called Eridanus, “An-Nahr” meaning a river; again there are two versions as to which river they are referring to:

Version one refers to the river Nile; even in Greek the word Nilus is mentioned referring to river Nile which is noted for meandering over a long distance

Version two refers to Euphrates River which fits the topology of Eridanus constellation. The Euphrates River has two branches of stream bringing alluvial soil to the heart of Mesopotamia. Eridanus constellation has two branches called northern and southern streams in the sky.

Astronomy

Eridanus is the by far the longest constellation in the sky. Beginning at south 5 degrees it finishes at about south 57 degree almost a 52 degree span in length. In terms of breath it ranges from 1 hour 38 minutes at star Achernar to 5 hour 4 minutes at star Cursa. It is also the sixth largest constellation in the known sky and occupies about 1,138 square degrees in space. The constellation is visible between latitudes north 30 degree to south 90 degree

Let me take you on the down stream journey of Eridanus constellation. For your easy convenience I am giving you the contours of the Eridanus constellation in the picture below:

Eridanus Constellation

Courtesy: http://www.astrofilitrentini.it/mat/costell/eri_e.html

The river begins its northern stream with the star Cursa (Beta) located at South 5 degree (Declination) and travels westward horizontally till it reaches star Omega then rises to north-west and braces star Mu the northern most star in the constellation. From here till star Nu the journey is flat. Nu star marks the first plunge southwards of mild depth, passing star Xi and come to star Beid (Omicron 1). This location marks the second plunge southwards a fairly deep one. As the river meets star Zaurak (Gamma) the plunge is arrested and Eridanus moves upward in two steps passing Pi star and then star Rana (Delta). Rana begins the horizontal flow of the stream to the west wherein Eridanus flows quietly passing star Epsilon and knocks on star Zibal (Zeta). Eridanus moves on effortlessly bypassing the famous Ostrich’s Nest that is built by a combination of star Zibal, three stars system of Rho (P) signified as P1 P2 and P3 and star Azha (Eta).At this point the northern stream comes to an end.

Azha star begins the southern stream and marks the steepest and deepest fall to south for the river Eridanus until the stream banks on Tau 1 star. A normal plunge is seen now but towards the south-east for the first time. This stream gushes on from Tau 1 thru Tau 3. At the median point of this fall lies Angetenar (Tau 2). After reaching Tau 3 the river meanders till about Tau 9 the entire stretch is being the fertile valley of Eridanus.

Tau 9 marks at yet another plunge towards south-east till the river Eridanus reaches the shore at Upsilon 1. At this pint the river has reached south 30 degree. After this the river takes a U turn at Upsilon 2 and plunges mildly to Upsilon 3 and thence to Upsilon 4. From this point Eridanus makes a medium steep plunge towards south-west and then climbs to north-west. In this journey Eridanus goes through Seven Upsilon stars which are collectively known as “Theemim” and signify the seven steeds of the chariot Helios rides. Thereafter Eridanus labours towards the dam of star Acamar (Theta).

Flowing straight westward, from Acamar, Eridanus passes star Iota. From Iota star, river Eridanus begins a deep descend bathing Kappa star and falling towards Phi star. A quick turn to the west and at Chi star is followed by one shot descend bringing the river to star Achernar (Alpha) located south 57 degree, whereat the longest and winding journey of the mythical river comes to a happy close.

Cosmics

1. Eridanus constellation is known for three significant groups of stars: Ostrich’s Nest, Valley of Eridanus and Seven Steeds of Helios; all of these have great cosmic significance in chiselling your lifestyle

2. In addition there are important junction stars such as Cursa, Beid, Zaurak, Rana, Acamar and Achernar playing a great deal of importance in shaping and improving your life

3. Most stars in the Eridanus constellation starting from Tau 1 downwards do not figure as birth stars, sighted by the Moon or lucky stars sighted by other six planets because these are located 20 degree south of the Ecliptic, which is the path of the Sun. Hence, these stars figure as rising stars or culminating stars only. Rising star is defined as the star rising in the eastern horizon at the time of your birth; whereas Culminating star is defined as the star that was just overhead at the time of your birth

4. The Eridanus stars portend great knowledge in science and technology; facilitate travel above the water; grant position of authority; to many these signify becalming family compared to fairly stormy business life.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/